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Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller, Ambi M. G. Parameswaran, Isaac Jacob.

By: Keller, Kevin Lane, 1956-.
Contributor(s): Parameswaran, Ambi M. G | Jacob, Isaac.
Material type: materialTypeLabelBookPublisher: Chennai : Pearson India Education, c2015Edition: 4th ed.Description: xxix, 586 p. : col. ill. ; 26 cm.ISBN: 9789332542204.Subject(s): Brand name products -- ManagementDDC classification: 658.827
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Item type Current location Collection Call number Copy number Status Date due Barcode
Book Book Quinlivan Library, Notre Dame University Bangladesh
Business Shelf 03 Row 03 B
Non-fiction 658.827 KES (Browse shelf) 01 Not For Loan 006128
Book Book Quinlivan Library, Notre Dame University Bangladesh
Business Shelf 03 Row 03 B
Non-fiction 658.827 KES (Browse shelf) 02 Available 006129
Book Book Quinlivan Library, Notre Dame University Bangladesh
Business Shelf 03 Row 03 B
Non-fiction 658.827 KES (Browse shelf) 03 Available 006130
Book Book Quinlivan Library, Notre Dame University Bangladesh
Business Shelf 03 Row 03 B
Non-fiction 658.827 KES (Browse shelf) 04 Available 006131
Book Book Quinlivan Library, Notre Dame University Bangladesh
Business Shelf 03 Row 03 B
Non-fiction 658.827 KES (Browse shelf) 05 Available 006132
Book Book Quinlivan Library, Notre Dame University Bangladesh
Business Shelf 03 Row 03 B
Non-fiction 658.827 KES (Browse shelf) 06 Available 006133
Book Book Quinlivan Library, Notre Dame University Bangladesh
Business Shelf 03 Row 03 B
Non-fiction 658.827 KES (Browse shelf) 07 Available 006134
Book Book Quinlivan Library, Notre Dame University Bangladesh
Business Shelf 03 Row 03 B
Non-fiction 658.827 KES (Browse shelf) 08 Available 006135
Book Book Quinlivan Library, Notre Dame University Bangladesh
Business Shelf 03 Row 03 B
Non-fiction 658.827 KES (Browse shelf) 09 Available 006136
Book Book Quinlivan Library, Notre Dame University Bangladesh
Business Shelf 03 Row 03 B
Non-fiction 658.827 KES (Browse shelf) 10 Available 006137
Book Book Quinlivan Library, Notre Dame University Bangladesh
Business Shelf 03 Row 03 B
Non-fiction 658.827 KES (Browse shelf) 11 Available 006138
Book Book Quinlivan Library, Notre Dame University Bangladesh
Business Shelf 03 Row 03 B
Non-fiction 658.827 KES (Browse shelf) 12 Available 006139
Book Book Quinlivan Library, Notre Dame University Bangladesh
Business Shelf 03 Row 03 B
Non-fiction 658.827 KES (Browse shelf) 13 Available 006140
Book Book Quinlivan Library, Notre Dame University Bangladesh
Business Shelf 03 Row 03 B
Non-fiction 658.827 KES (Browse shelf) 14 Available 006141
Book Book Quinlivan Library, Notre Dame University Bangladesh
Business Shelf 03 Row 03 B
Non-fiction 658.827 KES (Browse shelf) 15 Available 006142
Browsing Quinlivan Library, Notre Dame University Bangladesh Shelves , Shelving location: Business Shelf 03 Row 03 B , Collection code: Non-fiction Close shelf browser
658.827 KES Strategic brand management : 658.827 KES Strategic brand management : 658.827 KES Strategic brand management : 658.827 KES Strategic brand management : 658.827 KES Strategic brand management : 658.84 CAI International marketing / 658.84 CAI International marketing /

Includes bibliographical references and index.

Business

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Last Updated on 5 July, 2022
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