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1. Marketing management / Philip Kotler....[et al.].

by Kotler, Philip, 1956- | Keller, Kevin Lane | Koshy, Abraham | Jha, Mithileshwar.

Edition: 14th ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi : Dorling Kindersley, c2013Availability: Items available for loan: [Call number: 658.8 MAR] (11). Items available for reference: [Call number: 658.8 MAR] (1).

2. Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller, Ambi M. G. Parameswaran, Isaac Jacob.

by Keller, Kevin Lane, 1956- | Parameswaran, Ambi M. G | Jacob, Isaac.

Edition: 4th ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Chennai : Pearson India Education, c2015Availability: Items available for loan: [Call number: 658.827 KES] (14). Items available for reference: [Call number: 658.827 KES] (1).

Last Updated on 5 July, 2022
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