Strategic brand management : (Record no. 1025)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00868cam a2200265 a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | BD-DHNDQ |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20190710103528.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 120615s2015 ii a b 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 2012024141 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789332542204 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Transcribing agency | DLC |
| Modifying agency | BD-DHNDQ |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.827 |
| Edition number | 23 |
| Item number | KES |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Keller, Kevin Lane, |
| Dates associated with a name | 1956- |
| 245 10 - TITLE STATEMENT | |
| Title | Strategic brand management : |
| Remainder of title | building, measuring, and managing brand equity / |
| Statement of responsibility, etc. | Kevin Lane Keller, Ambi M. G. Parameswaran, Isaac Jacob. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 4th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Chennai : |
| Name of publisher, distributor, etc. | Pearson India Education, |
| Date of publication, distribution, etc. | c2015. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxix, 586 p. : |
| Other physical details | col. ill. ; |
| Dimensions | 26 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references and index. |
| 526 ## - STUDY PROGRAM INFORMATION NOTE | |
| Department/Subject name | Business |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Brand name products |
| General subdivision | Management. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Parameswaran, Ambi M. G. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Jacob, Isaac. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Koha item type | Book |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Permanent Location | Current Location | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type | Total Checkouts | Date last checked out |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Not For Loan | Non-fiction | Quinlivan Library, Notre Dame University Bangladesh | Quinlivan Library, Notre Dame University Bangladesh | Business Shelf 03 Row 03 B | 2017-08-19 | Purchased | 1250.00 | 658.827 KES | 006128 | 2019-07-10 | 01 | 2019-07-10 | Book | ||||||
| Non-fiction | Quinlivan Library, Notre Dame University Bangladesh | Quinlivan Library, Notre Dame University Bangladesh | Business Shelf 03 Row 03 B | 2017-08-19 | Purchased | 1250.00 | 658.827 KES | 006129 | 2019-07-10 | 02 | 2019-07-10 | Book | |||||||
| Non-fiction | Quinlivan Library, Notre Dame University Bangladesh | Quinlivan Library, Notre Dame University Bangladesh | Business Shelf 03 Row 03 B | 2017-08-19 | Purchased | 1250.00 | 658.827 KES | 006130 | 2020-02-17 | 03 | 2019-07-10 | Book | 1 | 2020-02-16 | |||||
| Non-fiction | Quinlivan Library, Notre Dame University Bangladesh | Quinlivan Library, Notre Dame University Bangladesh | Business Shelf 03 Row 03 B | 2017-08-19 | Purchased | 1250.00 | 658.827 KES | 006131 | 2020-02-17 | 04 | 2019-07-10 | Book | 2 | 2020-02-15 | |||||
| Non-fiction | Quinlivan Library, Notre Dame University Bangladesh | Quinlivan Library, Notre Dame University Bangladesh | Business Shelf 03 Row 03 B | 2017-08-19 | Purchased | 1250.00 | 658.827 KES | 006132 | 2019-07-10 | 05 | 2019-07-10 | Book | |||||||
| Non-fiction | Quinlivan Library, Notre Dame University Bangladesh | Quinlivan Library, Notre Dame University Bangladesh | Business Shelf 03 Row 03 B | 2017-08-19 | Purchased | 1250.00 | 658.827 KES | 006133 | 2019-07-10 | 06 | 2019-07-10 | Book | |||||||
| Non-fiction | Quinlivan Library, Notre Dame University Bangladesh | Quinlivan Library, Notre Dame University Bangladesh | Business Shelf 03 Row 03 B | 2017-08-19 | Purchased | 1250.00 | 658.827 KES | 006134 | 2020-01-13 | 07 | 2019-07-10 | Book | 1 | 2020-01-13 | |||||
| Non-fiction | Quinlivan Library, Notre Dame University Bangladesh | Quinlivan Library, Notre Dame University Bangladesh | Business Shelf 03 Row 03 B | 2017-08-19 | Purchased | 1250.00 | 658.827 KES | 006135 | 2019-07-10 | 08 | 2019-07-10 | Book | |||||||
| Non-fiction | Quinlivan Library, Notre Dame University Bangladesh | Quinlivan Library, Notre Dame University Bangladesh | Business Shelf 03 Row 03 B | 2017-08-19 | Purchased | 1250.00 | 658.827 KES | 006136 | 2019-07-10 | 09 | 2019-07-10 | Book | |||||||
| Non-fiction | Quinlivan Library, Notre Dame University Bangladesh | Quinlivan Library, Notre Dame University Bangladesh | Business Shelf 03 Row 03 B | 2017-08-19 | Purchased | 1250.00 | 658.827 KES | 006137 | 2021-10-27 | 10 | 2019-07-10 | Book | 4 | 2021-10-18 | |||||
| Non-fiction | Quinlivan Library, Notre Dame University Bangladesh | Quinlivan Library, Notre Dame University Bangladesh | Business Shelf 03 Row 03 B | 2017-08-19 | Purchased | 1250.00 | 658.827 KES | 006138 | 2019-07-10 | 11 | 2019-07-10 | Book | |||||||
| Non-fiction | Quinlivan Library, Notre Dame University Bangladesh | Quinlivan Library, Notre Dame University Bangladesh | Business Shelf 03 Row 03 B | 2017-08-19 | Purchased | 1250.00 | 658.827 KES | 006139 | 2019-07-10 | 12 | 2019-07-10 | Book | |||||||
| Non-fiction | Quinlivan Library, Notre Dame University Bangladesh | Quinlivan Library, Notre Dame University Bangladesh | Business Shelf 03 Row 03 B | 2017-08-19 | Purchased | 1250.00 | 658.827 KES | 006140 | 2019-07-10 | 13 | 2019-07-10 | Book | |||||||
| Non-fiction | Quinlivan Library, Notre Dame University Bangladesh | Quinlivan Library, Notre Dame University Bangladesh | Business Shelf 03 Row 03 B | 2017-08-19 | Purchased | 1250.00 | 658.827 KES | 006141 | 2019-07-10 | 14 | 2019-07-10 | Book | |||||||
| Non-fiction | Quinlivan Library, Notre Dame University Bangladesh | Quinlivan Library, Notre Dame University Bangladesh | Business Shelf 03 Row 03 B | 2017-08-19 | Purchased | 1250.00 | 658.827 KES | 006142 | 2019-07-10 | 15 | 2019-07-10 | Book |