Service marketing / Roland T. Rust, Anthony J. Zahorik, Timothy L. Keiningham.
By: Rust, Roland T.
Contributor(s): Zahorik, Anthony J | Keiningham, Timothy L.
Material type:
BookPublisher: New York : HarperCollins College Publishers, c1996Description: xx, 508 p. : ill. ; 24 cm.ISBN: 0321055918.Subject(s): Service industries -- Marketing | Customer servicesDDC classification: 658.8
| Item type | Current location | Collection | Call number | Copy number | Status | Date due | Barcode |
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Quinlivan Library, Notre Dame University Bangladesh Business Shelf 03 Row 03 B | Non-fiction | 658.8 RUS (Browse shelf) | 01 | Not For Loan | 007741 |
Browsing Quinlivan Library, Notre Dame University Bangladesh Shelves , Shelving location: Business Shelf 03 Row 03 B , Collection code: Non-fiction Close shelf browser
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| 658.8 RUS Service marketing / | 658.802 CRS Strategic marketing / | 658.802 CRS Strategic marketing / | 658.827 KES Strategic brand management : |
Includes bibliographical references and index.
Business
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