Rust, Roland T.
Service marketing / Roland T. Rust, Anthony J. Zahorik, Timothy L. Keiningham. - New York : HarperCollins College Publishers, c1996. - xx, 508 p. : ill. ; 24 cm.
Includes bibliographical references and index.
0321055918
95038909
Service industries--Marketing.
Customer services.
658.8 / RUS
Service marketing / Roland T. Rust, Anthony J. Zahorik, Timothy L. Keiningham. - New York : HarperCollins College Publishers, c1996. - xx, 508 p. : ill. ; 24 cm.
Includes bibliographical references and index.
0321055918
95038909
Service industries--Marketing.
Customer services.
658.8 / RUS