Quinlivan Library, Notre Dame University Bangladesh

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Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner.

By: Zeithaml, Valarie A.
Contributor(s): Bitner, Mary Jo.
Material type: materialTypeLabelBookPublisher: Boston : Irwin/McGraw-Hill, c2000Edition: 2nd ed.Description: xxviii, 620 p. : ill. ; 25 cm.ISBN: 0072312211.Subject(s): Service industries -- Marketing | Customer services | MarketingDDC classification: 658.8
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Book Book Quinlivan Library, Notre Dame University Bangladesh
Business Shelf 02 Row 01 A 		Non-fiction 658.8 ZES (Browse shelf) 01 Not For Loan 007738
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658 MAF Fundamentals of management / 658 MAF Fundamentals of management / 658 MAF Fundamentals of management / 658.8 ZES Services marketing :

Includes bibliographical references and index.

Business

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Last Updated on 5 July, 2022
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