Kleppner's advertising procedure / J. Thomas Russell, Glenn Verrill, W. Ronald Lane.
By: Russell, J. Thomas.
Contributor(s): Verrill, Glenn | Lane, W. Ronald | Kleppner, Otto. Advertising procedure.
Material type:
BookSeries: The Prentice Hall series in marketing. Publisher: Englewood Cliffs, N.J. : Prentice Hall, c1988Edition: 10th ed.Description: xv, 686 p. : ill. (some col.) ; 25 cm.ISBN: 013516485001; 0135164850.Subject(s): AdvertisingDDC classification: 659.1
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Quinlivan Library, Notre Dame University Bangladesh Business Shelf 03 Row 04 B | Non-fiction | 659.1 RUK (Browse shelf) | 01 | Not For Loan | 007724 |
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| 659.1 CLI Integrated advertising, promotion and marketing communications / | 659.1 CLI Integrated advertising, promotion and marketing communications / | 659.1 CLI Integrated advertising, promotion and marketing communications / | 659.1 RUK Kleppner's advertising procedure / | 659.2 SCG Guide to media relations / | 659.2 SCG Guide to media relations / | 659.2028567876 GAG Get seen : |
Includes bibliographical references and index.
Business
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