Kleppner's advertising procedure / (Record no. 2302)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00901cam a2200277 a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | BD-DhNDQ |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20240523104700.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 891023s1988 njua b 001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 013516485001 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0135164850 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Transcribing agency | DLC |
| Modifying agency | BD-DhNDQ |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1 |
| Edition number | 23 |
| Item number | RUK |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Russell, J. Thomas, |
| Dates associated with a name | 1941- |
| 245 10 - TITLE STATEMENT | |
| Title | Kleppner's advertising procedure / |
| Remainder of title | J. Thomas Russell, Glenn Verrill, W. Ronald Lane. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 10th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Englewood Cliffs, N.J. : |
| Name of publisher, distributor, etc. | Prentice Hall, |
| Date of publication, distribution, etc. | c1988. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xv, 686 p. : |
| Other physical details | ill. (some col.) ; |
| Dimensions | 25 cm. |
| 440 #4 - SERIES STATEMENT | |
| Series Title | The Prentice Hall series in marketing. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references and index. |
| 526 ## - STUDY PROGRAM INFORMATION NOTE | |
| Department/Subject name | Business |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Advertising. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Verrill, Glenn. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Lane, W. Ronald, |
| Dates associated with a name | 1940- |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Kleppner, Otto, |
| Dates associated with a name | 1899- |
| Title of a work | Advertising procedure. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Koha item type | Book |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Permanent Location | Current Location | Shelving location | Date acquired | Source of acquisition | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Not For Loan | Non-fiction | Quinlivan Library, Notre Dame University Bangladesh | Quinlivan Library, Notre Dame University Bangladesh | Business Shelf 03 Row 04 B | 2024-05-09 | Donated | 659.1 RUK | 007724 | 2024-05-23 | 01 | 2024-05-23 | Book |