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Advertising management / David A. Aaker, John G. Myers.

By: Aaker, David A.
Contributor(s): Myers, John G, 1933-.
Material type: materialTypeLabelBookPublisher: Englewood Cliffs, N.J. : Prentice-Hall, c1987Edition: 3rd ed.Description: xii, 564 p. : ill. ; 24 cm.ISBN: 0130160490.Subject(s): Advertising -- ManagementDDC classification: 659.1
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Item type Current location Collection Call number Copy number Status Date due Barcode
Book Book Quinlivan Library, Notre Dame University Bangladesh
Business Shelf 03 Row 04 B
Non-fiction 659.1 AAA (Browse shelf) 01 Not For Loan 007706

Includes bibliographies and index.

Business

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Last Updated on 5 July, 2022
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