Advertising management / (Record no. 2292)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00717cam a2200253 a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | BD-DhNDQ |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20240516094528.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 860730s1987 njua b 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 86020520 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0130160490 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Transcribing agency | DLC |
| Modifying agency | BD-DhNDQ |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1 |
| Edition number | 23 |
| Item number | AAA |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Aaker, David A. |
| 245 10 - TITLE STATEMENT | |
| Title | Advertising management / |
| Statement of responsibility, etc. | David A. Aaker, John G. Myers. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 3rd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Englewood Cliffs, N.J. : |
| Name of publisher, distributor, etc. | Prentice-Hall, |
| Date of publication, distribution, etc. | c1987. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xii, 564 p. : |
| Other physical details | ill. ; |
| Dimensions | 24 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographies and index. |
| 526 ## - STUDY PROGRAM INFORMATION NOTE | |
| Department/Subject name | Business |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Advertising |
| General subdivision | Management. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Myers, John G., |
| Dates associated with a name | 1933- |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Koha item type | Book |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Permanent Location | Current Location | Shelving location | Date acquired | Source of acquisition | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Not For Loan | Non-fiction | Quinlivan Library, Notre Dame University Bangladesh | Quinlivan Library, Notre Dame University Bangladesh | Business Shelf 03 Row 04 B | 2024-05-09 | Donated | 659.1 AAA | 007706 | 2024-05-16 | 01 | 2024-05-16 | Book |