Advertising and promotion : (Record no. 934)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00959cam a2200277 a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | BD-DHNDQ |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20190528105331.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 101004s2013 ii a b 001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781259026850 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 125902685X |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Transcribing agency | DLC |
| Modifying agency | YDX |
| -- | BTCTA |
| -- | YDXCP |
| -- | BWX |
| -- | CDX |
| -- | UPM |
| -- | BD-DHNDQ |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1 |
| Edition number | 23 |
| Item number | BEA |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Belch, George E. |
| Fuller form of name | (George Edward), |
| Dates associated with a name | 1951- |
| 245 10 - TITLE STATEMENT | |
| Title | Advertising and promotion : |
| Remainder of title | an integrated marketing communications perspective / |
| Statement of responsibility, etc. | George E. Belch, Michael A. Belch, Keyoor Purani. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 9th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New Delhi : |
| Name of publisher, distributor, etc. | McGraw Hill Education (India), |
| Date of publication, distribution, etc. | c2013. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xliii, 1016 p. : |
| Other physical details | ill. (chiefly col.) ; |
| Dimensions | 24 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references and index. |
| 526 ## - STUDY PROGRAM INFORMATION NOTE | |
| Department/Subject name | Business |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Advertising. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Sales promotion. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Communication in marketing. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Belch, Michael A. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Purani, Keyoor. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Koha item type | Book |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Permanent Location | Current Location | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type | Total Checkouts | Date last checked out |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Not For Loan | Non-fiction | Quinlivan Library, Notre Dame University Bangladesh | Quinlivan Library, Notre Dame University Bangladesh | Business Shelf 03 Row 04 B | 2017-04-08 | Purchased | 995.00 | 659.1 BEA | 005640 | 2019-05-28 | 01 | 2019-05-28 | Book | ||||||
| Non-fiction | Quinlivan Library, Notre Dame University Bangladesh | Quinlivan Library, Notre Dame University Bangladesh | Business Shelf 03 Row 04 B | 2017-04-08 | Purchased | 995.00 | 659.1 BEA | 005641 | 2022-12-15 | 02 | 2019-05-28 | Book | 1 | 2022-12-13 | |||||
| Non-fiction | Quinlivan Library, Notre Dame University Bangladesh | Quinlivan Library, Notre Dame University Bangladesh | Business Shelf 03 Row 04 B | 2017-04-08 | Purchased | 995.00 | 659.1 BEA | 005642 | 2022-12-17 | 03 | 2019-05-28 | Book | |||||||
| Non-fiction | Quinlivan Library, Notre Dame University Bangladesh | Quinlivan Library, Notre Dame University Bangladesh | Business Shelf 03 Row 04 B | 2017-04-08 | Purchased | 995.00 | 659.1 BEA | 005643 | 2020-02-18 | 04 | 2019-05-28 | Book | 1 | 2020-02-17 | |||||
| Non-fiction | Quinlivan Library, Notre Dame University Bangladesh | Quinlivan Library, Notre Dame University Bangladesh | Business Shelf 03 Row 04 B | 2017-04-08 | Purchased | 995.00 | 659.1 BEA | 005644 | 2019-05-28 | 05 | 2019-05-28 | Book | |||||||
| Non-fiction | Quinlivan Library, Notre Dame University Bangladesh | Quinlivan Library, Notre Dame University Bangladesh | Business Shelf 03 Row 04 B | 2017-04-08 | Purchased | 995.00 | 659.1 BEA | 005645 | 2019-05-28 | 06 | 2019-05-28 | Book | |||||||
| Non-fiction | Quinlivan Library, Notre Dame University Bangladesh | Quinlivan Library, Notre Dame University Bangladesh | Business Shelf 03 Row 04 B | 2017-04-08 | Purchased | 995.00 | 659.1 BEA | 005646 | 2019-05-28 | 07 | 2019-05-28 | Book | |||||||
| Non-fiction | Quinlivan Library, Notre Dame University Bangladesh | Quinlivan Library, Notre Dame University Bangladesh | Business Shelf 03 Row 04 B | 2017-04-08 | Purchased | 995.00 | 659.1 BEA | 005647 | 2019-05-28 | 08 | 2019-05-28 | Book | |||||||
| Non-fiction | Quinlivan Library, Notre Dame University Bangladesh | Quinlivan Library, Notre Dame University Bangladesh | Business Shelf 03 Row 04 B | 2017-04-08 | Purchased | 995.00 | 659.1 BEA | 005648 | 2019-05-28 | 09 | 2019-05-28 | Book | |||||||
| Non-fiction | Quinlivan Library, Notre Dame University Bangladesh | Quinlivan Library, Notre Dame University Bangladesh | Business Shelf 03 Row 04 B | 2017-04-08 | Purchased | 995.00 | 659.1 BEA | 005649 | 2022-11-02 | 10 | 2019-05-28 | Book | |||||||
| Non-fiction | Quinlivan Library, Notre Dame University Bangladesh | Quinlivan Library, Notre Dame University Bangladesh | Business Shelf 03 Row 04 B | 2017-04-08 | Purchased | 995.00 | 659.1 BEA | 005650 | 2019-05-28 | 11 | 2019-05-28 | Book | |||||||
| Non-fiction | Quinlivan Library, Notre Dame University Bangladesh | Quinlivan Library, Notre Dame University Bangladesh | Business Shelf 03 Row 04 B | 2017-04-08 | Purchased | 995.00 | 659.1 BEA | 005651 | 2020-01-13 | 12 | 2019-05-28 | Book | 1 | 2020-01-08 | |||||
| Non-fiction | Quinlivan Library, Notre Dame University Bangladesh | Quinlivan Library, Notre Dame University Bangladesh | Business Shelf 03 Row 04 B | 2017-04-08 | Purchased | 995.00 | 659.1 BEA | 005652 | 2019-05-28 | 13 | 2019-05-28 | Book | |||||||
| Non-fiction | Quinlivan Library, Notre Dame University Bangladesh | Quinlivan Library, Notre Dame University Bangladesh | Business Shelf 03 Row 04 B | 2017-04-08 | Purchased | 995.00 | 659.1 BEA | 005653 | 2020-02-18 | 14 | 2019-05-28 | Book | 1 | 2020-02-15 | |||||
| Non-fiction | Quinlivan Library, Notre Dame University Bangladesh | Quinlivan Library, Notre Dame University Bangladesh | Business Shelf 03 Row 04 B | 2017-04-08 | Purchased | 995.00 | 659.1 BEA | 005654 | 2019-05-28 | 15 | 2019-05-28 | Book |