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Belch, George E. 1951-

Advertising and promotion : an integrated marketing communications perspective / George E. Belch, Michael A. Belch, Keyoor Purani. - 9th ed. - New Delhi : McGraw Hill Education (India), c2013. - xliii, 1016 p. : ill. (chiefly col.) ; 24 cm.

Includes bibliographical references and index.



9781259026850 125902685X


Advertising.
Sales promotion.
Communication in marketing.

659.1 / BEA
Last Updated on 5 July, 2022
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