Kotler, Philip.
Principles of marketing / Philip Kotler, Gary Armstrong. - 15th ed. - Chennai : Pearson India Education, c2016. - xxiii, 732 p. : col. ill. ; 26 cm.
Includes bibliographical references and index.
9789332558472
Marketing.
658.8 / KOP
Principles of marketing / Philip Kotler, Gary Armstrong. - 15th ed. - Chennai : Pearson India Education, c2016. - xxiii, 732 p. : col. ill. ; 26 cm.
Includes bibliographical references and index.
9789332558472
Marketing.
658.8 / KOP