Quinlivan Library, Notre Dame University Bangladesh catalog

Normal view MARC view ISBD view

Pride, William M., 1942-

Marketing : basic concepts and decisions / William M. Pride, O. C. Ferrell. - 5th ed. - Boston : Houghton Mifflin, c1987. - xxx, 766 p. : ill. (some col.) ; 26 cm.

Includes bibliographical references and indexes.

ISBN: 0395357101

LCCN: 86081102

Subjects--Topical Terms:
Marketing.

Dewey Class. No.: 658.8 / PRM

Print
Add to your cart (remove)
Save record
More searches