| 000 | 00959cam a2200277 a 4500 | ||
|---|---|---|---|
| 999 |
_c934 _d934 |
||
| 003 | BD-DHNDQ | ||
| 005 | 20190528105331.0 | ||
| 008 | 101004s2013 ii a b 001 0 eng | ||
| 020 | _a9781259026850 | ||
| 020 | _a125902685X | ||
| 040 |
_aDLC _cDLC _dYDX _dBTCTA _dYDXCP _dBWX _dCDX _dUPM _dBD-DHNDQ |
||
| 082 | 0 | 0 |
_a659.1 _223 _bBEA |
| 100 | 1 |
_aBelch, George E. _q(George Edward), _d1951- |
|
| 245 | 1 | 0 |
_aAdvertising and promotion : _ban integrated marketing communications perspective / _cGeorge E. Belch, Michael A. Belch, Keyoor Purani. |
| 250 | _a9th ed. | ||
| 260 |
_aNew Delhi : _bMcGraw Hill Education (India), _cc2013. |
||
| 300 |
_axliii, 1016 p. : _bill. (chiefly col.) ; _c24 cm. |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 526 | _aBusiness | ||
| 650 | 0 | _aAdvertising. | |
| 650 | 0 | _aSales promotion. | |
| 650 | 0 | _aCommunication in marketing. | |
| 700 | 1 | _aBelch, Michael A. | |
| 700 | 1 | _aPurani, Keyoor. | |
| 942 |
_2ddc _cBK |
||