000 | 00727cam a2200253 a 4500 | ||
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999 |
_c9 _d9 |
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001 | 005596 | ||
003 | BD-DHNDQ | ||
005 | 20190526144440.0 | ||
008 | 100601s2011 ii a 000 0 eng | ||
020 | _a9788131516478 | ||
020 | _a8131516474 | ||
040 |
_aDLC _cDLC _dBD-DHNDQ |
||
082 |
_223 _a658.8 _bBAS |
||
100 | 1 | _aBateson, John E. G. | |
245 | 1 | 0 |
_aServices marketing / _cJohn E. G. Bateson, K. Douglas Hoffman. |
250 | _a4th ed. | ||
260 |
_aNew Delhi ; _bCengage Learning, _c2011. |
||
300 |
_axvii, 468 p. : _bill. ; _c26 cm. |
||
504 | _aIncludes bibliographical references and index. | ||
526 | _aBusiness | ||
650 | 0 |
_aService industries _xMarketing. |
|
700 | 1 | _aHoffman, K. Douglas. | |
942 |
_2ddc _cBK |