| 000 | 00760cam a22002534a 4500 | ||
|---|---|---|---|
| 999 |
_c821 _d821 |
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| 001 | 004762 | ||
| 003 | BD-DHNDQ | ||
| 005 | 20190415141851.0 | ||
| 008 | 020912s2003 nju b 001 0 eng | ||
| 020 | _a0471268674 | ||
| 020 | _a9780471268673 | ||
| 040 |
_aDLC _cDLC _dBD-DHNDQ |
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| 042 | _apcc | ||
| 082 | 0 | 0 |
_a658.8 _223 _bKOM |
| 100 | 1 | _aKotler, Philip. | |
| 245 | 1 | 0 |
_aMarketing insights from A to Z : _b80 concepts every manager needs to know / _cPhilip Kotler. |
| 260 |
_aHoboken, N.J. : _bJohn Wiley & Sons, _cc2003. |
||
| 300 |
_axviii, 206 p. ; _c24 cm. |
||
| 500 | _aPublished simultaneously in Canada. | ||
| 504 | _aIncludes bibliographical references (p. 189-193) and index. | ||
| 526 | _aBusiness | ||
| 650 | 0 | _aMarketing. | |
| 942 |
_2ddc _cBK |
||