000 00797cam a2200253 i 4500
999 _c8
_d8
003 BD-DHNDQ
005 20190521140804.0
008 130614s2016 ii a b 001 0 eng
020 _a9789332555099
040 _aDLC
_beng
_cDLC
_dBD-DHNDQ
082 0 0 _a658.8342
_223
_bSCC
100 1 _aSchiffman, Leon G.
245 1 0 _aConsumer behavior /
_cLeon G. Schiffman, Joseph Wisenblit, S. Ramesh Kumar.
250 _a11th ed.
_bFour-Color Edition
260 _aDelhi :
_bPearson India Education,
_c2016.
300 _axxvii, 508 p. :
_bill. ;
_c25 cm.
504 _aIncludes bibliographical references and indexes.
526 _aBusiness
650 0 _aConsumer behavior.
650 0 _aMotivation research (Marketing)
700 1 _aWisenblit, Joseph.
700 1 _aKumar, S. Ramesh.
942 _2ddc
_cBK