000 00693cam a2200241 4500
999 _c2305
_d2305
001 007712
003 BD-DhNDQ
005 20240526140309.0
008 720504s1972 ilua b 001 0 eng
010 _a 70172964
040 _aDLC
_cDLC
_dBD-DhNDQ
082 0 0 _a658.83
_223
_bBOM
100 1 _aBoyd, Harper W.
245 0 0 _aMarketing research; text and cases /
_cHarper W. Boyd, Jr. and Ralph Westfall.
250 _a3d ed.
260 _aHomewood, Ill. :
_bR. D. Irwin,
_cc1972.
300 _axv, 813 p. :
_bill. ;
_c24 cm.
504 _aIncludes bibliographical references.
526 _aBusiness
650 0 _aMarketing research.
700 1 _aWestfall, Ralph L.
942 _2ddc
_cBK