| 000 | 00901cam a2200277 a 4500 | ||
|---|---|---|---|
| 999 |
_c2302 _d2302 |
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| 003 | BD-DhNDQ | ||
| 005 | 20240523104700.0 | ||
| 008 | 891023s1988 njua b 001 0 eng | ||
| 020 | _a013516485001 | ||
| 020 | _a0135164850 | ||
| 040 |
_aDLC _cDLC _dBD-DhNDQ |
||
| 082 | 0 | 0 |
_a659.1 _223 _bRUK |
| 100 | 1 |
_aRussell, J. Thomas, _d1941- |
|
| 245 | 1 | 0 |
_aKleppner's advertising procedure / _bJ. Thomas Russell, Glenn Verrill, W. Ronald Lane. |
| 250 | _a10th ed. | ||
| 260 |
_aEnglewood Cliffs, N.J. : _bPrentice Hall, _cc1988. |
||
| 300 |
_axv, 686 p. : _bill. (some col.) ; _c25 cm. |
||
| 440 | 4 | _aThe Prentice Hall series in marketing. | |
| 504 | _aIncludes bibliographical references and index. | ||
| 526 | _aBusiness | ||
| 650 | 0 | _aAdvertising. | |
| 700 | 1 | _aVerrill, Glenn. | |
| 700 | 1 |
_aLane, W. Ronald, _d1940- |
|
| 700 | 1 |
_aKleppner, Otto, _d1899- _tAdvertising procedure. |
|
| 942 |
_2ddc _cBK |
||