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999 |
_c2292 _d2292 |
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001 | 007706 | ||
003 | BD-DhNDQ | ||
005 | 20240516094528.0 | ||
008 | 860730s1987 njua b 001 0 eng | ||
010 | _a 86020520 | ||
020 | _a0130160490 | ||
040 |
_aDLC _cDLC _dBD-DhNDQ |
||
082 | 0 | 0 |
_a659.1 _223 _bAAA |
100 | 1 | _aAaker, David A. | |
245 | 1 | 0 |
_aAdvertising management / _cDavid A. Aaker, John G. Myers. |
250 | _a3rd ed. | ||
260 |
_aEnglewood Cliffs, N.J. : _bPrentice-Hall, _cc1987. |
||
300 |
_axii, 564 p. : _bill. ; _c24 cm. |
||
504 | _aIncludes bibliographies and index. | ||
526 | _aBusiness | ||
650 | 0 |
_aAdvertising _xManagement. |
|
700 | 1 |
_aMyers, John G., _d1933- |
|
942 |
_2ddc _cBK |