000 00692nam a2200229 a 4500
999 _c1892
_d1892
001 000224
003 BD-DhNDQ
005 20211117120912.0
008 870619s1994 njua b 000 0 eng
020 _a0130980056
040 _aDLC
_cDLC
_dBD-DhNDQ
082 0 0 _a658.8
_223
_bKOM
100 1 _aKotler, Philip.
245 1 0 _aMarketing management :
_banalysis, planning, implementation and control /
_cPhilip Kotler.
250 _a8th ed.
260 _aEnglewood Cliffs, NJ :
_bPrentice-Hall,
_cc1994.
300 _axxix, 801 p. :
_bill. ;
_c26 cm.
504 _aIncludes bibliographies references and indexes.
526 _aBusiness
650 0 _aMarketing
_xManagement.
942 _2ddc
_cBK