| 000 | 00739cam a2200253 a 4500 | ||
|---|---|---|---|
| 999 |
_c1496 _d1496 |
||
| 001 | 000227 | ||
| 003 | BD-DHNDQ | ||
| 005 | 20200212111120.0 | ||
| 008 | 860417s1987 maua b 001 0 eng | ||
| 010 | _a 86081102 | ||
| 020 | _a0395357101 | ||
| 040 |
_aDLC _cDLC _dBD-DHNDQ |
||
| 082 | 0 | 0 |
_a658.8 _223 _bPRM |
| 100 | 1 |
_aPride, William M., _d1942- |
|
| 245 | 1 | 0 |
_aMarketing : _bbasic concepts and decisions / _cWilliam M. Pride, O. C. Ferrell. |
| 250 | _a5th ed. | ||
| 260 |
_aBoston : _bHoughton Mifflin, _cc1987. |
||
| 300 |
_axxx, 766 p. : _bill. (some col.) ; _c26 cm. |
||
| 504 | _aIncludes bibliographical references and indexes. | ||
| 526 | _aBusiness | ||
| 650 | 0 | _aMarketing. | |
| 700 | 1 | _aFerrell, O. C. | |
| 942 |
_2ddc _cBK |
||