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1. Consumer behavior / Leon G. Schiffman, Joseph Wisenblit, S. Ramesh Kumar.

by Schiffman, Leon G | Wisenblit, Joseph | Kumar, S. Ramesh.

Edition: 11th ed. Four-Color EditionMaterial type: book Book; Format: print ; Literary form: Not fiction Publisher: Delhi : Pearson India Education, 2016Availability: Items available for loan: [Call number: 658.8342 SCC] (14). Items available for reference: [Call number: 658.8342 SCC] (1).

2. Supply chain management: strategy, planning and operation / Sunil Chopra, Peter Meindl, Dharam Vir Kalra.

by Chopra, Sunil | Meindl, Peter | Kalra, Dharam Vir.

Edition: 5th ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi : Pearson Education, 2013Availability: Items available for loan: [Call number: 658.7 CHS] (9). Items available for reference: [Call number: 658.7 CHS] (1).

3. E-commerce : business, technology, society / Kenneth C. Laudon, Carol Guercio Traver.

by Laudon, Kenneth C, 1944- | Traver, Carol Guercio.

Edition: 10th ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Delhi : Pearson India Education, 2016Availability: Items available for loan: [Call number: 658.872 LAE] (5). Items available for reference: [Call number: 658.872 LAE] (1).

4. Principles of marketing / Philip Kotler, Gary Armstrong.

by Kotler, Philip | Armstrong, Gary.

Edition: 15th ed. Global EditionMaterial type: book Book; Format: print ; Literary form: Not fiction Publisher: Boston : Pearson, c2014Availability: Items available for loan: [Call number: 658.8 KOP] (14). Items available for reference: [Call number: 658.8 KOP] (1).
Checked out (3).

5. Principles of marketing / Philip Kotler, Gary Armstrong.

by Kotler, Philip | Armstrong, Gary.

Edition: 15th ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Chennai : Pearson India Education, c2016Availability: Items available for loan: [Call number: 658.8 KOP] (14). Items available for reference: [Call number: 658.8 KOP] (1).

6. Marketing research : an applied orientation / Naresh K. Malhotra, Satyabhusan Dash.

by Malhotra, Naresh K | Dash, Satyabhusan.

Edition: 7th ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Chennai : Pearson India Education, 2016Availability: Items available for loan: [Call number: 658.83 MAM] (24). Items available for reference: [Call number: 658.83 MAM] (1).

7. Integrated advertising, promotion and marketing communications / Kenneth E. Clow, Donald Baack.

by , Clow, Kenneth E | Baack, Donald.

Edition: 8th ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Harlow : Pearson Education, c2018Availability: Items available for loan: [Call number: 659.1 CLI] (2). Items available for reference: [Call number: 659.1 CLI] (1).

Last Updated on 5 July, 2022
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