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1. E-commerce : business, technology, society / Kenneth C. Laudon, Carol Guercio Traver.

by Laudon, Kenneth C, 1944- | Traver, Carol Guercio.

Edition: 10th ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Delhi : Pearson India Education, 2016Availability: Items available for loan: [Call number: 658.872 LAE] (5). Items available for reference: [Call number: 658.872 LAE] (1).

2. Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller, Ambi M. G. Parameswaran, Isaac Jacob.

by Keller, Kevin Lane, 1956- | Parameswaran, Ambi M. G | Jacob, Isaac.

Edition: 4th ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Chennai : Pearson India Education, c2015Availability: Items available for loan: [Call number: 658.827 KES] (14). Items available for reference: [Call number: 658.827 KES] (1).

Last Updated on 5 July, 2022
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