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1. Services marketing / John E. G. Bateson, K. Douglas Hoffman.

by Bateson, John E. G | Hoffman, K. Douglas.

Edition: 4th ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi ; Cengage Learning, 2011Availability: Items available for loan: [Call number: 658.8 BAS] (8). Items available for reference: [Call number: 658.8 BAS] (1).

2. Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner.

by Zeithaml, Valarie A | Bitner, Mary Jo.

Edition: 2nd ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Boston : Irwin/McGraw-Hill, c2000Availability: Items available for reference: [Call number: 658.8 ZES] (1).

3. Service marketing / Roland T. Rust, Anthony J. Zahorik, Timothy L. Keiningham.

by Rust, Roland T | Zahorik, Anthony J | Keiningham, Timothy L.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York : HarperCollins College Publishers, c1996Availability: Items available for reference: [Call number: 658.8 RUS] (1).

Last Updated on 5 July, 2022
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