Malhotra, Naresh K. <br/><br/>
Marketing research :  an applied orientation / 
Naresh K. Malhotra, Satyabhusan Dash. 
 - 7th ed. 
 - Chennai :  Pearson India Education,  2016. 
 - xxx, 968 p. :  ill. ;  28 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>
<br/><br/><label>ISBN: </label>9789332555693 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research.--Research methodology.
<br/><br/><label>Dewey Class. No.: </label>658.83  / MAM