Laudon, Kenneth C., 1944-

E-commerce : business, technology, society / Kenneth C. Laudon, Carol Guercio Traver. - 10th ed. - Delhi : Pearson India Education, 2016. - xli, 804, (57) p. : ill. ; 25 cm.

Includes bibliographical references and index.



9789332556737


Electronic commerce.
Internet marketing.
Information technology.

658.872 / LAE