Schiffman, Leon G. <br/><br/>
Consumer behavior / 
Leon G. Schiffman, Joseph Wisenblit, S. Ramesh Kumar. 
 - 11th ed.  Four-Color Edition 
 - Delhi :  Pearson India Education,  2016. 
 - xxvii, 508 p. :  ill. ;  25 cm. 
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/>
<br/><br/><label>ISBN: </label>9789332555099 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior.<br/>Motivation research (Marketing)
<br/><br/><label>Dewey Class. No.: </label>658.8342  / SCC