Clow, Kenneth E.  <br/><br/>
Integrated advertising, promotion and marketing communications / 
Kenneth E. Clow, Donald Baack. 
 - 8th ed. 
 - Harlow :  Pearson Education,  c2018. 
 - 508 p. :  ill. ;  24 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>
<br/><br/><label>ISBN: </label>1292222697 9781292222691 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Communication in marketing.
<br/><br/><label>Dewey Class. No.: </label>659.1  / CLI