Kotler, Philip.

Marketing insights from A to Z : 80 concepts every manager needs to know / Philip Kotler. - Hoboken, N.J. : John Wiley & Sons, c2003. - xviii, 206 p. ; 24 cm.

Published simultaneously in Canada.

Includes bibliographical references (p. 189-193) and index.



0471268674 9780471268673


Marketing.

658.8 / KOM