Pride, William M., 1942-
Marketing : concepts and strategies /
William M. Pride, O.C. Ferrell.
- 10th ed.
- Boston : Houghton Mifflin, c1997.
- xxxii, 666 p. : col. ill., col. maps ; 28 cm.
Includes bibliographical references and indexes.
039578574X
96076948
Marketing.
658.8 / PRM