Russell, J. Thomas,  1941- <br/><br/>
Kleppner's advertising procedure /  J. Thomas Russell, Glenn Verrill, W. Ronald Lane. 

 - 10th ed. 
 - Englewood Cliffs, N.J. :  Prentice Hall,  c1988. 
 - xv, 686 p. :  ill. (some col.) ;  25 cm. 
 - The Prentice Hall series in marketing. .
<br/><br/>Includes bibliographical references and index. 
<br/><br/>
<br/><br/><label>ISBN: </label>013516485001 0135164850 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising.
<br/><br/><label>Dewey Class. No.: </label>659.1  / RUK