Boyd, Harper W.  <br/><br/>
Marketing / 
Harper W. Boyd, Orville C. Walker and Jean-Claude Larreche. 
 - Chicago :  Irwin,  c1995. 
 - various p. :  ill. ;  25 cm. 
<br/><br/> Includes index. 
<br/><br/>
<br/><br/><label>ISBN: </label>9780273034063 0273034065 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>Dewey Class. No.: </label>658.8  / BOM