Pride, William M.,  1942- <br/><br/>
Marketing :  basic concepts and decisions / 
William M. Pride, O. C. Ferrell. 
 - 5th ed. 
 - Boston :  Houghton Mifflin,  c1987. 
 - xxx, 766 p. :  ill. (some col.) ;  26 cm. 
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/>
<br/><br/><label>ISBN: </label>0395357101 
<br/><br/><label>LCCN: </label>86081102  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>Dewey Class. No.: </label>658.8  / PRM