Cravens, David W. <br/><br/>
Strategic marketing / 
David W. Cravens. 
 - 5th ed. 
 - Chicago :  Irwin,  c1997. 
 - xviii, 670 p. :  ill. ;  24 cm. 
 - The Irwin series in marketing .
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/>
<br/><br/><label>ISBN: </label>0256214387 
<br/><br/><label>LCCN: </label>96012050  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Decision making.<br/>Marketing--Management.<br/>Marketing--Management--Case studies.
<br/><br/><label>Dewey Class. No.: </label>658.802  / CRS