Schenkler, Irv. <br/><br/>
Guide to media relations / 
Irv Schenkler, Tony Herrling. 
 - New Delhi :  Dorling Kindersley,  c2011. 
 - ix, 112 p. :  ill. ;  20 cm. 
 - Prentice Hall series in advanced business communication. .
<br/><br/>Includes bibliographical references and index. 
<br/><br/>
<br/><br/><label>ISBN: </label>9788131756171 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Public relations.<br/>Mass media and business.
<br/><br/><label>Dewey Class. No.: </label>659.2  / SCG