Chasing the monster idea : the marketer's almanac for predicting idea epicness / Stefan Mumaw.
By: Mumaw, Stefan.
Material type:
BookPublisher: Hoboken, NJ : John Wiley & Sons, c2011Description: 217 p. : ill. ; 22 cm.ISBN: 9780470915851 .Subject(s): Marketing -- Forecasting | New products -- MarketingDDC classification: 658.8
| Item type | Current location | Collection | Call number | Copy number | Status | Date due | Barcode |
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Book
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Quinlivan Library, Notre Dame University Bangladesh Business Shelf 03 Row 01 B | Non-fiction | 658.8 MUC (Browse shelf) | 01 | Not For Loan | 000274 |
Includes bibliographical references and index.
Business
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