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Malhotra, Naresh K.

Marketing research : an applied orientation / Naresh K. Malhotra, Satyabhusan Dash. - 7th ed. - Chennai : Pearson India Education, 2016. - xxx, 968 p. : ill. ; 28 cm.

Includes bibliographical references and index.



9789332555693


Marketing research.--Research methodology.

658.83 / MAM
Last Updated on 5 July, 2022
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