Kotler, Philip.
Principles of marketing / Philip Kotler, Gary Armstrong. - 15th ed. Global Edition - Boston : Pearson, c2014. - 716 p. : col. ill. ; 24 cm.
Includes bibliographical references and index.
9780273786993 0273786997
Marketing.
658.8 / KOP
Principles of marketing / Philip Kotler, Gary Armstrong. - 15th ed. Global Edition - Boston : Pearson, c2014. - 716 p. : col. ill. ; 24 cm.
Includes bibliographical references and index.
9780273786993 0273786997
Marketing.
658.8 / KOP