Pride, William M., 1942-
Marketing : concepts and strategies / William M. Pride, O.C. Ferrell. - 10th ed. - Boston : Houghton Mifflin, c1997. - xxxii, 666 p. : col. ill., col. maps ; 28 cm.
Includes bibliographical references and indexes.
039578574X
96076948
Marketing.
658.8 / PRM
Marketing : concepts and strategies / William M. Pride, O.C. Ferrell. - 10th ed. - Boston : Houghton Mifflin, c1997. - xxxii, 666 p. : col. ill., col. maps ; 28 cm.
Includes bibliographical references and indexes.
039578574X
96076948
Marketing.
658.8 / PRM