Kotler, Philip.
Marketing management : analysis, planning, implementation and control / Philip Kotler. - 8th ed. - Englewood Cliffs, NJ : Prentice-Hall, c1994. - xxix, 801 p. : ill. ; 26 cm.
Includes bibliographies references and indexes.
0130980056
Marketing--Management.
658.8 / KOM
Marketing management : analysis, planning, implementation and control / Philip Kotler. - 8th ed. - Englewood Cliffs, NJ : Prentice-Hall, c1994. - xxix, 801 p. : ill. ; 26 cm.
Includes bibliographies references and indexes.
0130980056
Marketing--Management.
658.8 / KOM