Clow, Kenneth E.
Integrated advertising, promotion and marketing communications / Kenneth E. Clow, Donald Baack. - 8th ed. - Harlow : Pearson Education, c2018. - 508 p. : ill. ; 24 cm.
Includes bibliographical references and index.
1292222697 9781292222691
Communication in marketing.
659.1 / CLI
Integrated advertising, promotion and marketing communications / Kenneth E. Clow, Donald Baack. - 8th ed. - Harlow : Pearson Education, c2018. - 508 p. : ill. ; 24 cm.
Includes bibliographical references and index.
1292222697 9781292222691
Communication in marketing.
659.1 / CLI