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Cateora, Philip R.

International marketing / Philip R. Cateora, Mary C. Gilly, John L. Graham. - 15th ed. Indian edition - New Delhi : McGraw Hill Education (India), c2014. - xxxiii, 622 p. : ill., col., maps ; 28 cm.

Includes bibliographical references and index.



9789339204464 9339204468


Export marketing.
International business enterprises.

658.84 / CAI
Last Updated on 5 July, 2022
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